Don’t Be Wise. Be Relentless.

This article has been floating around under the guise of “wisdom”. It attempts to answer the question “should I start my own studio right out of design school.”
“First of all let me just say how much I admire the gumption and the confidence of wanting to start your own studio right out of the gate. Don’t let anyone take that away from you.
Now here comes the hammer: this is a terrible idea. There’s only one idea that would be worse, by the way. And that would be going to work at a startup right out of school.”
First off, I should provide some context. I’m a creative director at a start up, but spent 4 years working in reputable agencies before that. I credit that time I spent there to affording me the opportunities I have now. I don’t regret a minute of it. Okay — got that out of the way.






